Ubisoft CEO Predicts New Apple Gaming Hardware

Published: January 01, 0001 | Author: A.I. Nexus | Category: Financial Strategy

Ubisoft CEO Yves Guillemot predicted today not just a coming generation of consoles and a gaming revolution in set-top boxes, but a bigger gaming play by Apple than just the iPhone.

Yves Guillemot crossed his name off the list of people who have yet to predict that Apple will become a bigger player in gaming hardware today. He did that as part of his explanation about how he thinks the home console market is going to transform gaming as we know it.

“There’s also a new entrant in the business,” he said, after riffing off the looming gaming potential of set-top boxes. “[That entrant is] Apple, with the iPhone. And we don’t think they will stop there.”

Guillemot made the comments about Apple during Ubisoft’s conference call to report the company’s finanicial results for its fiscal year ended in March. The head of the company behind hits such as Assassin’s Creed and Splinter Cell has repeatedly addresses the topic of the next generation of consoles in these earnings costs. [[link]] He touched on it again, when asked by a financial analyst on the call: “We will see more customers coming to the video game industry .. they will start also to [[link]] come under the boxes you see under the TV because those TV boxes will be more powerful.. We will see more consoles on which we will be able to put products. As for the next generation of consoles we can’t give you a date but from what we see there is a lot of energy to improve the consoles [that are out now.] We are already working on some of the elements that will appeal in the next generation.”

The allusion to the impending importance of gaming via set-top boxes prompted a follow-up question from an anlyst, and this produced more specificity about why the devices [[link]] like cable boxes might begin to be discussed in the same breath as Xboxes and Wii: “You saw new interfaces with the Wiimote and also with the DS with the stylus,” Guillemot said. “What we see for the future is they will also be big announcement in interfaces. It will not only happen in consoles but also happen on those TV boxes as well.”

And right after that, Guillemot made his remark about Apple.

One of Guillemot’s older brothers, Michel, runs GameLoft, one of the most aggressive developers of games for Apple’s iPhone.

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